Innovative networking

I was in a doctor’s office the other day when I spotted a copy of the Fall 2007 issue of the Smithsonian Magazine that focused on “America’s Young Innovators in the Arts and Sciences.”

I was initially a bit bummed that I was more than 10 years past what the magazine called young (35 and younger), but immediately became fascinated with the stories inside. I even asked the receptionist if I could have the magazine and she said OK.

I haven’t read all of the stories yet, but I have noticed some traits of those great thinkers that apply to network marketing.

• Innovators tend to be people who recognize a problem and devote high amounts of energy to solving it.

In network marketing, we’re often too quick to offer our business as the solution before we find out if the person we’re talking to even has a problem. We should be willing to help people, even if it means telling them they’re better off pursuing something other than our opportunity.

• Innovators are committed people.

MLM tends to attract people who are looking for a “get rich quick” scheme. Those of us who are professional network marketers should make sure we don’t market our businesses in that manner and steer clear of anyone who’s looking for that.

• Innovators find their place and excel there.

Successful network marketers find a system that works and work that system.

Steve DeVane